“The Bushmills” by Shwood and Bodega

Shwood joined forces with BUSHMILLS, producers of Irish Whiskey, and Bodega, a Boston boutique store for a unique promotional item. Limited to 100 pieces, the 100 year old White Oak wood used once for the whiskey barrels, now forms the frames for a special pair of sunglasses.The eyewear is packaged in a custom wooden whiskey crate, with a crowbar to pry it open and get the goods.

Based in Portland, Oregon Shwood creates handcrafted wooden eyewear using fine exotic hardwoods.
Shwood’s in-house manufacturing process merges precision technology with classic skilled craftsmanship to create a timeless art form. Every step from veneering and precision lens cutting, to shaping and finishing is conducted in our own Portland-based workshop to promise an entirely handcrafted eyewear piece. View the collection at shwoodshop.com

shwoodshop.com
experimentwithnature.com

Video:
Joe Stevens
joestevensmedia.com

Music:
Richard Bennett
Joshua Fulfs

2 Comments

  1. JJ45

    I WANT!!!!

  2. CoCoCrab

    Lovely Branding, not sure about the exposure though – I am into my whiskey and I never head of this particular promotion?

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